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TJ Maxx

Find Yourself

TJ Maxx is known for being eclectic, chaotic, and a deal paradise for middle-aged women.

What happens when you find meaning in the chaos and target a younger audience?  

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Web app with personalized recommendations from @glossy_zodiac

"Find Yourself" radio spot (:30)

The "Finds for all Signs" pop-up shop highlights collections from TJ Maxx for each astrological sign. As people peruse the park, they can find themselves in an unexpected shop with unexpected finds.

Tinder ads

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Copy and Art: Jared Brockbank
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