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Liberty Mutual
Mascots
In a move that just felt right, Liberty Mutual became a sponsor of the New York Liberty WNBA team.
So we helped them kick off (tip off?) this basketball partnership by transforming LiMu Emu and Doug into unmissable mascots.
The Process
We worked with the talented artists at Alex in Wonderland mascot studio to create these living, breathing, hopefully not too much sweating mascots.
We got totally chill normal progress photos like this.
At New York Liberty Games
Mascot LiMu and Doug met some famous faces.
With Ellie the Elephant...
and Spike Lee
Then a foray into football...
Where they were met with some good old fashioned honesty at the Liberty Mutual Music City Bowl.
CCOs: Danny Gonzalez, David Suarez
GCDs: Nick Bauman, Rob McQueen
Art Director: Lynn Seah
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