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Liberty Biberty
Liberty Mutual
Liberty Biberty. Yeah, you've definitely heard that phrase.
This gibberish joke in a Liberty Mutual commercial wormed its way into people's brains and into culture at large, but "Liberty Biberty" didn't hold much meaning for the Liberty Mutual brand beyond the bit.
So we took this phrase and turned it into an loveable, ownable spokesthing.
We also got to work with the insanely talented people at Jim Henson's Creature Shop to create the physical puppet!
Can I get a Liberty Biberty booyah?
Liberty Biberty - A Launch Spot
Tell Everyone - Another Launch Spot
Liberty Biberty the Influencer
Here's one of my favorite social launch videos...
More to come!
And some more films...
Wings
Famous Line
Air Conditioning
Windshield
Stay tuned for much more!
CCOs: Danny Gonzalez, David Suarez
GCDs: Nick Bauman, Rob McQueen
Art Director: Lynn Seah
Copywriter: Jared Brockbank
Director: Harold Einstein
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