My Words
and other things
My Color of the Year Obsession
Is a Pantone color of the year necessary? No.
Is it my go-to conversation topic? Yes.
With each year's announcement, I make a tribute video for my micro-influencer Instagram page (personal account) to raise awareness of this important piece of capitalism.
Classic Blue
2020
Classic Blue
2020
Ultimate Gray and Illuminating
2021
Veri Peri
2022
Viva Magenta
2023
(There's more where this comes from.)
Two Tributes
Here I write words for two of my favorite famous figures
To Honey Boo Boo
Alabama better feel blessed
Because, in the next state over, a
Child was born who would
Dare to redefine the meaning of
Elegance. She heals the earth
Flawlessly with her Southern charm. Yes indeed,
Georgia is graced with the presence of
Honey Boo Boo.
I do not know why, but I,
Jared Brockbank, the man who
Keeps the classics close to his heart,
Love Honey Boo Boo
More than almost anything else.
Now, this may seem absurd—
Of course you are entitled to your opinion—but
Perhaps if you took a moment to truly
Question what brings you
Real happiness, it may
Surprise you that many of your favorite
Things are really quite silly, too. You’re
Unique just like each person, and that is a
Valuable lesson to learn in this
World. Because even though we all have an
X chromosome, how many people are exactly like
You?
Zero.
To William Carlos Williams
As I walk through the valley of the shadow of death
I take a look at my icebox and realize there’s nothin’ left
‘Cause I’ve been eatin’ those plums, so sweet so cold,
That even my wife thinks I should leave the household.
Writing about Writing
Some good reads. And some good opinions (in my opinion).
Anyways... add me on Goodreads?
Honey Boo Boo Merchandise
It is my calling in life to keep Honey Boo Boo relevant. So I made some tasteful merch and opened a shop! #supportsmallbusiness
The Announcement Trailer
The Launch Trailer
Some Poems about Trees
Or Poetree, if you will.
to be as a tree
sharing breath
with passersby
blind to the beauty
the abundant life
the resolute purpose
the natural stillness
standing tall
reaching out
the playful leaves
sometimes too skittish
but always present
sometimes plucked
for an unknown purpose
people pass
the tree ever present
then for a moment
the creator speaks
the world awakens
the wind whispers
look
This is Just a Tree
I passed
A tree as
I walked
On the street
The tree
Was so tall
So green
And so big
I barely
noticed
As I walked
To work
Untitled
The wind blows on
the leaf
twirling whirling
but never tumbling
to the ground
The wind picks up
speed and dust
spitting and hitting
the green that holds
onto life
on and on
to life
Real Good Stuff
People paid for this.
I wrote some blog posts and social content for a typeface t-shirt company.
In other words, I gushed about something I love, and a company (Mark & Wake) paid me to do it. No cap. (That's a font joke.)
A little taste:
Call the pedantic police because we have a confession to make.
We have committed a grammatical grievance. A vocab violation. A typographical transgression!
And guess what. We don’t care.
Everyone’s doing it. You could even say it’s cool...
We called a typeface a font.
Now is this a cause for incarceration? We don’t think so. However, in our never-ending pursuit of knowledge and graphic design development, let’s explore together the difference between “typeface” vs. “font.” A difference between the terms does indeed exist. The question is whether it truly matters.
A few highlights:
She is beauty. She is grace. She is found all over the place.
Give it up for Helvetica: the queen of famous fonts, the goddess of design, the superstar of sans-serif. Her presence is undeniable, and her power over design is palpable. Yet she does it all without any semblance of effort. No serifs. No sweat.
...
It all starts with the grotesque. No, not the Frankenstein or the Chickle kind of grotesque. We’re talking about a set of sans-serif fonts (called grotesque or grotesk) produced for a few decades starting around 1815. They are characterized by low contrast and even widths and were designed for attention-grabbing headlines.
...
Flash forward to the mid-1950s in Switzerland and we find a worried Eduard Hoffman, president of the Haas type foundry (the Haas’sche Schriftgiesserei, if you speak German or are simply passionate about vowels). Sales of their grotesque fonts were falling. The foundry’s classic designs struggled to compete with other foundries’ offerings, such as the Berthold type foundry’s popular Akzidenz-Grotesk typeface from 1898.