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My Words

and other things

My Color of the Year Obsession

Is a Pantone color of the year necessary? No.

Is it my go-to conversation topic? Yes. 

With each year's announcement, I make a tribute video for my micro-influencer Instagram page (personal account) to raise awareness of this important piece of capitalism.
Classic Blue
Classic Blue
Ultimate Gray and Illuminating
Veri Peri

Viva Magenta


(There's more where this comes from.)

Two Tributes

Here I write words for two of my favorite famous figures

To Honey Boo Boo

Alabama better feel blessed

Because, in the next state over, a

Child was born who would

Dare to redefine the meaning of

Elegance. She heals the earth

Flawlessly with her Southern charm. Yes indeed,

Georgia is graced with the presence of

Honey Boo Boo.

I do not know why, but I,

Jared Brockbank, the man who 

Keeps the classics close to his heart,

Love Honey Boo Boo

More than almost anything else.

Now, this may seem absurd—

Of course you are entitled to your opinion—but

Perhaps if you took a moment to truly

Question what brings you 

Real happiness, it may

Surprise you that many of your favorite

Things are really quite silly, too. You’re

Unique just like each person, and that is a

Valuable lesson to learn in this

World. Because even though we all have an

X chromosome, how many people are exactly like



To William Carlos Williams

As I walk through the valley of the shadow of death

I take a look at my icebox and realize there’s nothin’ left

‘Cause I’ve been eatin’ those plums, so sweet so cold,

That even my wife thinks I should leave the household.

Writing about Writing

Some good reads. And some good opinions (in my opinion).


Anyways... add me on Goodreads?

Honey Boo Boo Merchandise

It is my calling in life to keep Honey Boo Boo relevant. So I made some tasteful merch and opened a shop! #supportsmallbusiness

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The Announcement Trailer

The Launch Trailer

Some Poems about Trees 

Or Poetree, if you will.

to be as a tree


sharing breath

with passersby

blind to the beauty


the abundant life

the resolute purpose

the natural stillness


standing tall

reaching out 


the playful leaves

sometimes too skittish

but always present

sometimes plucked

for an unknown purpose


people pass

the tree ever present


then for a moment

the creator speaks

the world awakens

the wind whispers



This is Just a Tree


I passed

A tree as

I walked

On the street 


The tree

Was so tall

So green

And so big


I barely


As I walked

To work


The wind blows on 

the leaf

twirling whirling

but never tumbling

to the ground


The wind picks up

speed and dust

spitting and hitting

the green that holds

onto life 

on and on

to life

Real Good Stuff

People paid for this.

I wrote some blog posts and social content for a typeface t-shirt company.

In other words, I gushed about something I love, and a company (Mark & Wake) paid me to do it. No cap. (That's a font joke.)

Typeface vs. Font Blog Post

A little taste:


Call the pedantic police because we have a confession to make. 

We have committed a grammatical grievance. A vocab violation. A typographical transgression! 

And guess what. We don’t care. 

Everyone’s doing it. You could even say it’s cool... 

We called a typeface a font

Now is this a cause for incarceration? We don’t think so. However, in our never-ending pursuit of knowledge and graphic design development, let’s explore together the difference between “typeface” vs. “font.” A difference between the terms does indeed exist. The question is whether it truly matters. 


Helvetica Blog Post

A few highlights:


She is beauty. She is grace. She is found all over the place. 

Give it up for Helvetica: the queen of famous fonts, the goddess of design, the superstar of sans-serif. Her presence is undeniable, and her power over design is palpable. Yet she does it all without any semblance of effort. No serifs. No sweat.


It all starts with the grotesque. No, not the Frankenstein or the Chickle kind of grotesque. We’re talking about a set of sans-serif fonts (called grotesque or grotesk) produced for a few decades starting around 1815. They are characterized by low contrast and even widths and were designed for attention-grabbing headlines.


Flash forward to the mid-1950s in Switzerland and we find a worried Eduard Hoffman, president of the Haas type foundry (the Haas’sche Schriftgiesserei, if you speak German or are simply passionate about vowels). Sales of their grotesque fonts were falling. The foundry’s classic designs struggled to compete with other foundries’ offerings, such as the Berthold type foundry’s popular Akzidenz-Grotesk typeface from 1898. 

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