Trust the Crystals
Young adults enter a daunting new era as they learn to live on their own, so they turn to various forms of support. Some turn to healing crystals.
Morton Salt plays with the popular crystal culture and promotes its salt crystals to empower young adults embarking on their cooking journey.
OHH ads will be placed near colleges
The Morton Crystal Necklace
These spots will play during young adult lifestyle podcasts like Anything Goes with Emma Chamberlain and Pretty Basic with Alisha Marie and Remi Cruz.
Branded packaging highlights a youthful aesthetic and new salt identities.