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PETA

Lil' Luxury Lucy

Shoppers don’t think about animal cruelty in fashion because the production process is far removed from the buying experience. PETA brings unethical production practices to the forefront of shoppers’ minds with Lil’ Luxury Lucy, the world's most realistic dress-up doll. 

Copy: Jared Brockbank
Art: Gwynie Bahr
Director: Jack Dearden
AD: Jack Hansen
DP: Jack Dearden
Editor: Jared Brockbank
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