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Don't Lose It

When you lose your things, you also lose so much else: your mind, your sleep, your temper. This campaign, aimed at adults ages 25 to 40, recognizes that while we all lose it sometimes, item locator Tile helps us recover our things and (most of) our sanity.


As a companion to the OOH ads, this TV spot highlights the panic that comes from losing our keys. We may sometimes lose our mind, but with Tile, we won’t lose our things.

Copy: Jared Brockbank
Art: Serena Latimer, Madi Steele
Directing: Hannah Gulbrandsen

DP: Tyler Davies
Producing: Eli Wright
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