15 million adults in the US have social anxiety. Sometimes, non-party people find themselves at a party. Then comes the party panic.
Party City believes everyone deserves a good party. Its digital activation Party Pals supports the social efforts of the socially anxious.
Party City's texting support service connects non-partiers with a party pal.
When non-partiers panic, they turn to their phones. Party pals meet them where they're comfortable.
The party pal figures out their needs and offers some help.